Staples promotes new stylish accessories line
Forget the pinstripe pants suit or the big lunch tie. In today's economic climate, it's the accessories that define the business person, says Staples Inc., the Framingham-based retailer of office supplies.
As a result, the canny entrepreneur now eschews costly layouts for Brooks Brothers duds - and sees a $16 quilted leather journal as much better investment when it comes to advancing his or her career.
Staples, whose marketing mantra is "That was easy," said it gleaned such findings from a national online survey it commissioned of nearly 1,100 adults.
The survey was conducted in association with the official launch of the new M by Staples collection of high-end journals, notebooks, file folders, stationery, and business essentials such as binder clips, magnets, and push pins, said the company, which added that the new collection should "inspire creativity and style in the work place."
(At left, the humble binder clip.)
According to the survey, US workers believe that "small-ticket items, including stylish notebooks and file folders, are the secret to increased productivity, recognition, and success - more so than dressing in flashy business attire."
(By Chris Reidy, Globe staff)
