Arnold will create ads for Carnival Cruise Lines

Arnold's ship has come in - the Boston ad agency confirmed that it has landed the account of Carnival Corp.'s Carnival Cruise Lines of Miami.

Advertising Age, a trade publication, cited TNS Media Intelligence data to estimate that Carnival allocated about $75 million to buy space and air time for its advertising in the United States last year.

Arnold said its Carnival assignment covers the "complete marketing spectrum, including general advertising, collateral design, direct marketing, and digital services."

"We love this category, and we are really proud to have the opportunity to work with the market leader," Pam Hamlin, president of Arnold Boston, said in a statement.

For many years, Arnold created ads for Royal Caribbean Cruises Ltd. before the two parted ways.

Seeking to attract younger consumers, some Arnold ads for Royal Caribbean used the music of Iggy Pop to suggest that cruises weren't just for old fogeys.

Arnold is owned by the French advertising firm Havas.
(By Chris Reidy, Globe staff)