Cynosure expands its presence in China

Cynosure Inc., a Westford-based developer and manufacturer of light-based aesthetic treatment systems, today announced the opening of its second sales office in the People's Republic of China.

The office in Beijing will be headed by Aileen Ren, vice general manager of sales and marketing for Cynosure China, the company's wholly owned subsidiary, said the company, which added that it also has a sales office in Suzhou, near Shanghai.

(At left is the Smartlipo MPX, a laser body sculpting workstation. The image was taken from Cynosure's website.)

"Consistent with our strategy, we are continuing to broaden the global reach of our newest aesthetic laser systems in key international markets," Cynosure president and chief executive Michael Davin said in a statement. "China, with its rapidly growing affluent middle class and the world's largest population, is an important region for Cynosure. We have operated in the People's Republic since 1995, and in 2006, we became the first US aesthetic laser company to establish a wholly owned subsidiary there. Following on the successful introduction of our Elite family of workstations in China last year, we are continuing to pursue additional regulatory approvals of our flagship products for this expanding market."
(By Chris Reidy, Globe staff)