Reebok shoe marks Red Wings' cup triumph

Moth-ball those wing-tips, hockey buffs. Give those pumps and penny loafers a night off. As of now, you can purchase customized footwear that celebrates the Detroit Red Wings' recent Stanley Cup victory.

That's the good word from Reebok International Ltd., the Canton sneaker brand that is the "authentic outfitter" of the National Hockey League.

Reebok said in a press release: "Fans who log on to RbkCustom.com will have the opportunity to customize footwear that celebrates the Red Wings’ fourth Stanley Cup in 11 years. Fans may color-customize every part of their shoes, which feature specially-designed artwork that bears the logos of the Stanley Cup, the Detroit Red Wings, and the National Hockey League. The shoe starts at $90.00 on RbkCustom.com."

The release also said, "In honor of Reebok athlete and Detroit Red Wings Stanley Cup Champion Pavel Datsyuk (left), Reebok, the Authentic Outfitter of the NHL, will provide 40 Reebok gift cards to Detroit Hockey Association, a Detroit-based youth hockey organization, which is part of NHL Diversity, to use on RbkCustom.com."

Datsyuk was just awarded the Selke Trophy, which is given to the NHL's best defensive forward.
(By Chris Reidy, Globe staff)