Rockport readies new ad campaign
The Rockport Co., known for its Canton-based Rockport footwear brand, said it is about to debut a marketing and advertising campaign titled "Are You Established?"
The campaign will feature "rising talent" in music, entertainment, and fashion, the company said.
"The campaign includes a series of portraits, visually depicting the unique style and personality of each talent and fresh looks from the new Established 1971 collection," Rockport said in a press release.
Talent includes Raheem DeVaughn (right), a Grammy-nominated R&B artist; photographer Johnny Nunez; and Bee Nguyen, a marketing guru and fashion tastemaker, Rockport said.
The campaign will include print, online, and outdoor ads as well as special events, the company said.
"Launched in 2006, Established 1971 is a luxury-inspired metro-urban division within the Rockport Co.," Rockport said in its release. "The collection seamlessly meshes street-inspired style with advanced technology to provide shoes that are not only on-trend and stylish, but also offer the support, stability, and overall comfort that have defined the Rockport brand for nearly 40 years."
Rockport is now a brand within the adidas Group portfolio.
(By Chris Reidy, Globe staff)
