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From the Boston Globe Business Team

See Aerosmith and Guitar Hero at 150 mph

June 18, 2008 08:56 AM Email| Comments (0)| Text size +

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The Chip Ganassi Racing team announced today that it has partnered with game company Activision Inc. and its long-time sponsor, discount retailer Target Corp., to feature the latest version of the Guitar Hero series, "Guitar Hero: Aerosmith," on Dario Franchitti's Dodge in the NASCAR Sprint Cup race at New Hampshire Motor Speedway in Loudon on June 29.

Activision's "Guitar Hero: Aerosmith," which is scheduled for release that day, is the latest installment from the Activision franchise that was the top-selling video game in 2007, Activision said.

Aerosmith, as local rock fans know, is among the most beloved of Boston-area bands.

"The game puts players in the shoes of Joe Perry (guitar), Brad Whitford (guitar) and Tom Hamilton (bass) as they rock out alongside front man Steven Tyler and drummer Joey Kramer. Gamers will experience Aerosmith's GRAMMY winning career, from their first gig to becoming rock royalty while jamming to the band's top songs," the companies said in a press release.

With the launch of "Guitar Hero: Aerosmith," Target stores will carry an exclusive $149.99 bundle for Nintendo's Wii that includes the game, two wireless guitar controllers, and a tour book, the companies said.

The press release continued: "Franchitti will be making his debut in the Sprint Cup Series at New Hampshire in the fading yellow to red Target/Guitar Hero: Aerosmith Dodge. The 2007 IndyCar champion has eight starts this season in his rookie campaign in the Cup Series and currently sits 39th in the 2008 point standings."
(By Chris Reidy, Globe staff)

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