Spalding highlights Pierce of the Celtics

Spalding, the Springfield sporting goods brand, said it is moving Paul Pierce of the Boston Celtics to the front of a variety of marketing efforts following Pierce's star turn in the play-offs that led to a basketball championship for the C's.

"On spalding.com, there is a home-page takeover highlighting this championship season, including exclusive Spalding interviews with Paul," Spalding said in a press release.

The press release included a statement from Dan Touhey, vice president of marketing for Spalding.

“Paul has been a great Spalding ambassador over the years, and we’re pleased to have him on our team as he reaches the pinnacle of his career,” Touhey said in his statement. “Paul typifies our ‘True to the Game’ mantra with his consistency, work ethic and game-changing results. He’s brought joy to many, many Celtics fans and the Spalding family.”

Spalding is a division of Russell Corp.
(By Chris Reidy, Globe staff)