Tom's of Maine mounts river clean-up promotion

Help clean up a river, and you could win a new Prius from Tom's of Maine, the Kennebunk-based company known for such products as toothpaste.

According to Tom's, its products are "natural," and last year, the company pledged $1 million over five years to help support American Rivers and River Networks, two groups dedicated to cleaning up US rivers.

Taking its river mission to the next level, Tom's of Maine said it is now sponsoring a contest in which a winner will receive a 2008 Toyota Prius.

In a press release today, Tom's of Maine said: "From now through October 31, 2008, applicants nationwide can showcase their role in promoting the safety and cleanliness of our rivers by uploading their online-video submissions at www.tomsofmaine.com/savingrivers. Eligible contestants must comply with all the contest rules stated on the competition website. Online entries will be internally evaluated, and the winner will be announced on our website by January 31, 2009. This year's winner will be profiled on the Tom's of Maine official website and will be awarded a 2008 Toyota Prius Hybrid!"

Tom's of Maine is now part of the Colgate-Palmolive Co. of New York.

The Globe's Office Invasion team recently visited Tom's of Maine. They produced this video:

For more installments of Office Invasion, click here.

(By Chris Reidy, Globe staff)