Jordan's will support Komen breast cancer 5k walk

The Massachusetts affiliate of the Susan G. Komen for the Cure organization announced that Jordan's Furniture is the presenting sponsor of "Sleep in for the Cure," part of the 2008 Komen Massachusetts Race for the Cure.

On its website, Komen for the Cure describes itself as a grassroots network of breast cancer survivors and activists devoted to saving lives through promoting regular screening and raising money to research cures and to provide quality care for women with breast cancer.

The Massachusetts affiliate of the group has scheduled the Annual Komen Massachusetts Race for the Cure for Sept. 7 at the University of Massachusetts Boston, and Jordan's Furniture, a Taunton-based chain, will help augment the affiliate's fund-raising efforts.

As the presenting sponsor, Jordan's will donate $50 to the Massachusetts affiliate in the name of each participant who purchases a mattress from Jordan's by October 19, the company said.

"Breast cancer touches the lives of just about everyone, in one way or another, and we wanted to do our part to help those in Massachusetts impacted by this terrible disease," Eliot Tatelman (left), president and chief executive of Jordan's Furniture, said in a statement. "If you aren't able to walk or run 5K on Sunday morning, no problem! Just sleep in on your comfortable mattress, knowing that you are still a part of this wonderful event, raising money for this great cause."
(By Chris Reidy, Globe staff)