Reebok launches Monopoly-themed sneaker
Two New England companies have collaborated on an unlikely fashion mash-up: Monopoly and sneakers.
Canton-based Reebok and Rhode Island toymaker Hasbro Inc. are launching a Monopoly-inspired footwear collection featuring a variety of styles based on the Monopoly game. Monopoly dice, tokens, cards, houses and hotels, and the Monopoly money inspired the details for the laces, prints, colors and overall design of the shoes, the company said.
"Monopoly has global recognition as one of the most iconic board games of all time, and Reebok is excited to be able to translate this fun into footwear," said Christian Stegmaier, Reebok's head of lifestyle product marketing.
The line will debut worldwide in late August with a suggested retail price range of $40 for toddler sizes and $75 to $85 for women's and men's sizes. The second wave of the collection is scheduled to launch in November 2008.
(By Elizabeth Campbell, Globe correspondent)
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