Toth lands fashion account

Toth Brand Imaging said it has been tapped by New York & Company, the New York-based specialty retailer, to develop a new brand platform and marketing campaign.

Billings for the account were not disclosed, said Toth, which has offices in Cambridge.

Working with New York & Company’s marketing department, the Toth team said it will "refine the brand positioning and develop a print, outdoor, and online advertising campaign."

At right, a model shows off some New York & Company fashion. The photo was taken from the retailer's website. According to the special fall fashion issue of "Town & Country" magazine, wide-leg pants are "the working woman's new best friend."
(By Chris Reidy, Globe staff)