ATG will help Talbots create new retail websites

Art Technology Group Inc., a Cambridge provider of e-commerce software services, said today that apparel retailer Talbots Inc. will use its ATG Commerce Suite to power the creation of two new personalized Web stores for both of its retail brands, Talbots and J. Jill.

ATG said in a press release: "Earlier this year Talbots management detailed a three-year plan to further develop the brand's reputation as the go-to destination for modern classic styles in apparel, shoes, and accessories. At the time, the company revealed a strategy to make its collections more sophisticated in order to drive sales both online and in-store. As Talbots.com and JJill.com continue to grow at a rapid pace, Talbots determined it needs a more scalable, flexible e-commerce platform to support the vast volume of customers and the increasing number of products being made available. Additionally, the company wanted to create a more personalized Web destination that appealed to both new and returning customers."

The photo accompanying this story was taken from a Talbots website.
(By Chris Reidy, Globe staff)