Grocery store will try less-is-more format in Plymouth

The above photo was provided by the Market's PR firm.

The Market, a grocery story looking to take advantage of a less-is-more industry trend, has scheduled its formal opening for Sept. 17, its managing director said.

The Market is located in the Pinehills, a planned community in Plymouth.

The Market is deliberately small scale with about 14,000 square feet of space; many supermarkets are four times as large.

According to the Market's managing director, Michael Szathmary, the Market is part of a larger trend that has taken hold across the country; the trend is a response to consumers who feel put off by "the impersonal nature of mega stores."

Szathmary said in a statement: "“We have held many meetings with shoppers, and we repeatedly heard that they were not happy pushing their shopping carts down aisles the length of a football field. People want high-quality foods and good service, but do they really crave 15 different choices of paper towel and miles of aisles? We don’t think so, and our research supports that.”

Or as its press release says of the Market, "It has the spirit of a 1950’s neighborhood grocery store with the convenience of today."

A story in today's New York Times discusses the less-is-more trend in the supermarket industry. Please click here to read that story.
(By Chris Reidy, Globe staff)