Gymnast signs up as Beacon Street Girls role model

B*tween Productions said today that Olympic gold medal gymnast Nastia Liukin (right) will serve as a role model on the company's new social networking site.

B*tween Productions of Lexington is perhaps best known as the developer of Beacon Street Girls, a consumer and entertainment brand focused on the health and well-being of girls between the ages of 9 and 13.

The new social networking site is called Club BSG; the beta version of the website is modeled on a junior high school, and Liukin has a virtual locker at the junior high, where Club BSG friends can leave messages on her whiteboard, the company said.
(By Chris Reidy, Globe staff)