Quattro and uLocate announce a partnership

Quattro Wireless, a Waltham-based mobile ad network, and uLocate Communications, a Boston-based publisher of mobile location-based services, today announced a partnership that will present brands with advertising opportunities to target and serve iPhone owners through a location-based advertising service.

The companies said in a press release: "The deal extends Quattro's In-App Network by leveraging uLocate's Where application to deliver location-based overlays for Quattro's innovative iPhone ad units. In addition, Quattro and uLocate will develop new ad-sponsorships for location-based keyword search, Widgets, and Map options within Where."

The release also said: "Where helps users connect with the people, places, and things around them by delivering geographically relevant retail, business, and event information, as well as entertainment content. By contextualizing advertising with location through a consumer's proximity and active search, Quattro and uLocate will create a premium and unprecedented advertising opportunity for brand marketers to elevate the mobile ad market."
(By Chris Reidy, Globe staff)