Sox ads thank fans for consecutive sellout record
The Boston Red Sox released TV and print ads to mark last night's milestone of breaking the all-time Major League Baseball record for consecutive sellouts, with a new record of 456 consecutive sold-out games. A TV ad that is airing on NESN featured Red Sox players and executives thanking the fans. At one point, Red Sox chairman Tom Werner says, "Thanks for never taking a game off." At another, closer Jonathan Papelbon says, "Thanks for always waiting for the last out." Manager Terry Francona says, "Thanks for all the advice." And principal owner John W. Henry says, "Congratulations Red Sox fans on setting a new all-time Major League record."
Print ads ran this morning in the Globe and the Herald, and in those ads, the Red Sox proceeded to thank their fans in 456 ways. Among them:
Reason 64: Calling in sick on Opening Day
Reason 115: Eating over 6 million Fenway Franks
Reason 120: 648 marriage proposals
Reason 121: 359 yeses and 89 maybes
Reason 206: Watching 7 a.m. games from Japan
Reason 356: Treating April like October
The ads are a collaboration between Boston Red Sox Productions and Conover Tuttle Pace, a Boston ad agency. (The agency supplied the video of the ad accompanying this story.) The Globe's corporate parent, The New York Times Co., owns 17 percent of the Red Sox.
(By Chris Reidy, Globe staff)
