Zaltman wins MIT Sloan marketing award

Harvard Business School professor Gerald Zaltman (right) is being honored with the Buck Weaver Award for Marketing, the MIT Sloan School of Management said today.

The award, which recognizes individuals who have made important contributions to the advancement of theory and practice in marketing science, was established by MIT Sloan in 2003 and is sponsored by General Motors Corp.

Zaltman is the Joseph C. Wilson professor of business administration, emeritus, at Harvard Business School and the author of "How Customers Think: Essential Insights into the Mind of the Market." His research interests focus on customer behavior and marketing strategy. To read Zaltman's biography on the Harvard Business School website, please click here.

Discussing the origins of the Buck Weaver Award, MIT Sloan said in a press release: "Henry Grady "Buck" Weaver was a pioneer in marketing research and market-based decision making in the 1930s. Working for GM, he was the first known director of marketing research who went on to pioneer formal consumer research on attitudes, opinions, styling preferences, and customer design feature priorities."
(By Chris Reidy, Globe staff)