Bruschi re-ups as SBLI spokesman

The Savings Bank Life Insurance Co. of Massachusetts, or SBLI, said today that it has signed a two-year extension of its endorsement agreement with New England Patriots linebacker Tedy Bruschi.

(The image above this story was taken from SBLI's website.)

Under the agreement, SBLI of Woburn said: "Bruschi will be the voice and face of SBLI’s new radio, print, billboard, and Internet advertising campaign, entitled “Unbeatable Coverage.” In the campaign, Bruschi will discuss SBLI’s unbeatable combination of low rates and an A+ financial stability rating from A.M. Best, and will emphasize SBLI’s “winning streak” of being a low-cost leader in protecting families’ futures for over 100 years in a row."
(By Chris Reidy, Globe staff)