Gotuit will help power Heisman video portal

(File photo: Eric Gay/AP)

Gotuit, a Woburn provider of video discovery, presentation, and monetization technologies, said today it will help power a broadband video portal focused on the leading candidates for the Heisman Trophy, the award given to the country's outstanding college football player each year.

Gotuit said it will help power the SI.com 2008 Heisman Watch portal as part of its expanded relationship with Sports Illustrated.

(The photo above this story is of Missouri quarterback Chase Daniel, a possible candidate for this season's Heisman Trophy.)

Visitors to the portal will find a searchable database of video highlights from the top college football players organized by player, position, school, or Sports Illustrated's exclusive rankings, Gotuit said.

Gotuit said in a press release: "Sponsored by Nissan, the 2008 Heisman Watch FilmRoom utilizes Gotuit's advanced advertising capabilities to display in-stream video ads from DoubleClick. Viewers are shown a pre-roll ad on their first video, then will not see an ad again for a certain time period set by SI no matter where they navigate in the video portal. This drives the users to sample more player video while seeing the appropriate number of ads along the way."
(By Chris Reidy, Globe staff)