Hill Holliday launches anti-drug ads

New ads from Boston ad agency Hill Holliday seek to teach parents about how they can dissuade their kids from doing drugs.

The ads, which rely heavily on humor, were created by Hill Hollidays' New York office for the Partnership for a Drug-Free America, and the ads star a well-intentioned mom named Patsy who will go to any lengths to keep her kids off drugs. The goal of the campaign, the ad agency said, is to "steer parents toward the right way to talk to their kids about drugs."

Hill Holliday said in a press release, "The "Patsy" campaign consists of four 30-second and two 15-second TV spots, five 'webisodes' for YouTube, one radio spot, and two print executions."

Youtube.com is a video-sharing website.

"In the spots and webisodes, Patsy not only uses a sniffing dog; she sneaks up on her teen son in the shower, drills him on drug facts, demonstrating a benevolent, police-style 'Patsy pat-down,'" Hill Holliday also said.

The tagline of the campaign is: "Don't be a Patsy. Learn a better way at drugfree.org."
(By Chris Reidy, Globe staff)