Bentley University partners with focus-group firm
Bentley University announced a strategic partnership between its Center for Marketing Technology and Cambridge Focus, a focus group research firm that is sometimes referred to as CF.
"Through the partnership, CF will transfer its focus group business to the CMT, a state-of-the-art market research facility located on the Bentley campus in Waltham," said Bentley in a press release, referring to the Center for Marketing Technology by its initials, CMT.
“CF clients can bring in their own moderator or hire Bentley CMT professionals to create a discussion guide, moderate the sessions, write a report, and provide strategic recommendations,” Bentley CMT Director Ian Cross said in a statement.
Cross added, “Bentley students working in the CMT benefit from this exposure to compelling research projects; they expand their understanding of client expectations, learn how to manage a professional market research facility, and are able to secure internship opportunities.”
Bentley recently changed its name from Bentley College to Bentley University.
(By Chris Reidy, Globe staff)
