Hub start-up secures $5m in Series A funding
DigitalArbor, a Boston-based provider of implementation and production services to the digital advertising, marketing and content/communications market, said it launched today and announced that it has secured a $5 million Series A round of financing.
The funding round was led by Flybridge Capital Partners, an early stage venture capital firm with offices in Boston, digitalArbor said.
According to a company press release, digitalArbor was founded by Robert Willms, who served for more than 10 years as a senior executive at Digitas Inc. In late 2006, Digitas, a Boston firm focused on Internet media, agreed to be acquired by the French advertising giant Publicis Groupe for $1.3 billion. To read a Globe story about that acquisition, please click here.
Today's press release from digitalArbor included a statement from Jeff Bussgang, a general partner at Flybridge Capital; as part of the funding round, he will join digitalArbor's board of directors.
Bussgang said of digitalArbor: “The company is coming to the market at a critical point in the evolution of digital marketing services with a business model that is even more compelling in our current economic times. With digital advertising outperforming many other forms of media, there is a huge unmet need for technical resources to fulfill production needs. The company is well-positioned to become the leading outsourced service provider for the digital marketplace.”
(By Chris Reidy, Globe staff)