Partners+Simons helps win digital marketing award

Boston ad agency Partners+Simons said it has shared in an award for a digital marketing program it created for client Agilent Technologies Inc.

Agilent of California provides core bio-analytical and electronic measurement applications to the communications, electronics, life sciences, and chemical analysis industries.

On Agilent's behalf, Partners+Simons developed website pages that were designed to be a metabolics virtual lab. Visitors could give themselves a self-guided tour of the lab, which included video footage and a resource library, among other features. The purpose of the lab was to serve as a lead-generation tool that would bring more customers to Agilent, Partners+Simons said.

The award to Agilent and Partners+Simons was from ITSMA, a Lexington-based marketing association for technology, communications, and professional services providers.
(By Chris Reidy, Globe staff)