Suffolk U. offers new course in Celtic studies
What's next? An NBA MBA? Maybe.
Suffolk University and the Boston Celtics unveiled a program today in which students from the university’s Sawyer Business School will study and evaluate the Celtics business, marketing, and community initiatives as part of their studies.
Suffolk and the Celtics said in a press release, "Students, working in collaboration with Celtics personnel, will then have an opportunity to develop marketing programs to be evaluated and potentially implemented by the team."
“We have developed an exciting program with Suffolk University, which presents the unique opportunity for business students to learn first-hand about the day-to-day business operations of a professional sports team,” Celtics president Rich Gotham said in a statement.
(The photo at right was taken from the Celtics website.)
In a statement of his own, Suffolk University vice president John Nucci added of the program, "It will put Celtics expertise in the classroom, where our students will gain concrete and tangible experience from some of the best in the sports business arena.”
(By Chris Reidy, Globe staff)
