Baskin-Robbins launches light line

A scoop of "BRight Choices" Strawberry Sorbet from Baskin-Robbins

Baskin-Robbins is hoping to capitalize on New Year's resolve by introducing a new, light line of ice cream. BRight Choices are "better-for-you" light ice cream options that include fat free, dairy free, no sugar added and light ice cream offerings.

The BRight Choices option will extend across Baskin-Robbins ice cream, frozen yogurt and sorbet.

To celebrate the launch of BRight Choices, participating Baskin-Robbins shops nationwide will offer a free BRight Choices scoop to any customer with proof of a gym membership on January 15, 2009.

Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies.