Fidelity Charitable Gift Fund unveils new eGifts
Fidelity Investments, the Boston mutual funds giant, said its Fidelity Charitable Gift Fund is debuting a special "eGift" called Gift4Giving.
Gift4Giving enables donors who have an account at the Fidelity Charitable Gift Fund to send e-mail gift cards to friends, family members, or anyone else in amounts ranging from $50 to $5,000, the gift fund said.
Recipients of Gift4Giving eGifts can then direct donations through www.charitablegift.org, a Fidelity Charitable Gift Fund website, to the charities of their choice, the Fidelity Charitable Gift Fund said.
The gift fund said in a press release, "As an alternative to giving traditional holiday gifts, Gift4Giving eGifts are a practical way to inspire others to give by making it easy for recipients to support charities that are in need now more than ever."
Fidelity established the Fidelity Charitable Gift Fund in 1991 with the aim of furthering "the American tradition of philanthropy by providing programs that make charitable giving simple and effective."
(By Chris Reidy, Globe staff)
