Marketer uses the Web to promote Xmas book idea

Edward Boches thinks his family's unusual holiday tradition is great grist for a children's book and now he's using Web marketing skills in hopes of landing a publisher.

As chief creative officer of Mullen, the Wenham-based ad agency, Boches knows a thing or two about marketing. To get his book idea into print, he has devoted his Facebook page to an outline of a story tentatively titled "The Christmas Ladder."

If his social networking space draws enough interest, he figures he can demonstrate to publishers that there is a potential market for his holiday tale.

The tale hangs on a true event in the Boches family history. Nine years ago, the family's first Christmas tree triggered a severe asthma episode in Boches' then three-year-old daughter. The tree had to go, and in its stead, the family decorated a step ladder with white lights and ornaments. It's a tradition the Boches family has kept ever since.

Check out a Web post on the story by clicking here.

One added bonus, according to Boches, a Christmas step ladder is more environmentally correct than the real McCoy.

The image of the Christmas ladder that accompanies this post was provided by Mullen.
(By Chris Reidy, Globe staff)