Reebok will study field-surface interaction

Reebok, the athletic footwear brand headquartered in Canton, said that it is joining forces with GeneralSports Venue, the exclusive US licensee of AstroTurf, to "study the interaction between athletic footwear and field surfaces."

The companies said in a press release: "The goal of the research collaboration is to help improve athlete performance and help reduce injury risk through the development of better shoes and synthetic sports surfaces. Reebok will spearhead footwear product development while GSV/AstroTurf will focus on synthetic sports turf."

The photo that appears with this post was taken from the www.Astroturf.com website.

Reebok is now part of Adidas-Salomon AG, the German footwear giant. GeneralSports Venue has offices in Michigan and North Carolina.
(By Chris Reidy, Globe staff)