Water park debut is set for Fitchburg

Bust out a flamboyant Hawaiian shirt and order up a color-coordinated umbrella drink - because a little bit of Key West is coming to Fitchburg.

Or so assert the folks who are bringing a CoCo Key Water Resort to Central Massachusetts.

A grand opening for what is billed as "a tropical aquarium for people," with a Key West theme, is scheduled for tomorrow at Fitchburg's Royal Plaza Hotel, the venue of the new indoor water resort. The 55,000-square-foot water resort, which happens to be roughly the size of a Stop & Shop, features three water slides (including the Pelican Plunge), spaces for birthday parties, and the Wet Rooster Bar. (The image above this post was taken from the CoCo Key website.) Adult admission to the water park in Fitchburg is $20 during the week and $30 on weekends, a CoCo Key spokeswoman said.

According to the Philadelphia Business Journal, Coco Key is a joint venture between Sage Hospitality Resources of Denver and Wave Development LLC of Milwaukee that aims to help hotels boost their revenues. To read an October Business Journal story about a $25 million CoCo Key Water Resort that opened in Mount Laurel, N.J., please click here.

The Fitchburg CoCo Key Water Resort will be the 10th such facility opened in the United States by the Sage/Wave joint venture, according to a press release on the Fitchburg opening.
(By Chris Reidy, Globe staff)