Mzinga talks up Barack Inc.

Executives at Mzinga issued a press release today touting their new book - "BARACK, INC.: Winning Business Lessons of the Obama Campaign."

Burlington-based Mzinga focuses on helping corporate customers to use social media to better connect, interact, and share information with their customers.

As for the new book, Mzinga chairman Barry Libert and chief executive Rick Faulk "present the Obama campaign as an inspiring business case study of exemplary leadership values and winning tactics that can beat even the toughest competitors," a Mzinga press release said. "The authors interviewed Obama supporters and studied election coverage to tease out the best business insights to be learned from Obama."

One key lesson of Obama's successful campaign strategy: "Creating a vast online community of supporters by harnessing the power of online social technologies including blogs, texts, video, and even an iPhone application," the press release said.

To read Mzinga's press release, please click here.
(By Chris Reidy, Globe staff)