Reebok will make eco-friendly Super Bowl T-shirts

(The above image was provided by Reebok.)

T-shirts that will be worn by members of the team that wins the upcoming Super Bowl will be made with "eco-friendly, 100 percent organic cotton fabric" for the first time, Reebok International Ltd. said.

Reebok is the Canton-based brand of athletic footwear and apparel that will supply the "locker room Tees" for this year's pigskin extravaganza.

A press release from Reebok, which is now a subsidiary of the Adidas Group, included a statement from John McMahon, director of marketing for Reebok Sports Licensed Division.

"These Championship Tees are produced each year for the Super Bowl and are typically a best-seller," he said. "By incorporating an eco-friendly element to them, the Reebok brand and the NFL are using the global platform of the Super Bowl to raise awareness about environmentally-conscious opportunities."

The press release added: "These new, eco-friendly Tees are available for a limited time at select retail outlets. Fans interested in purchasing the shirts may log on to Reebok.com, NFLshop.com, or visit their local sporting goods retailer immediately following Super Bowl XLIII."

To read the press release, please click here.
(By Chris Reidy, Globe staff)