Monster is tops in Super Bowl ad survey
An ad for Monster.com, the job-search website with much of its operations in Maynard, was tops in a Super Bowl ad survey by Northwestern University's Kellogg School of Management.
The Kellogg School said in a press release about its survey: "Monster.com earned the title of champion from the Kellogg School Review panel, edging out fellow 'A' grade advertisers including competitor CareerBuilder.com, Doritos, E*Trade, and Denny’s. In the battle of employment websites, Monster.com’s strong showing bested CareerBuilder, which rebounded from a weak showing in last year’s Super Bowl with a relevant, entertaining spot."
(Click here for an Advertising Age link to the Monster ad.)
The Super Bowl lineup reflected the country’s economic woes, according to the school.
“This year’s Super Bowl featured hard-hitting advertising," Tim Calkins, the Kellogg School marketing professor who leads the annual Super Bowl ad review, said in a statement. "We had spots with value messages and competitive claims, both of which are unusual in the Super Bowl. Super Bowl advertisers were clearly trying to drive sales in a soft economy.”
Monster.com has alliances with a number of newspapers and newspaper websites, including the Globe and Boston.com; in 2007, the Globe and Monster launched a co-branded Internet for job hunters. Monster is the flagship brand of Monster Worldwide Inc.
Click this link, and you'll be directed to an Advertising Age website where all the Super Bowl ads can be viewed.
(By Chris Reidy, Globe staff)