New Hood ads star tennis legend Chris Evert

Radio ads starring tennis legend Chris Evert (right) have begun airing for Hood, the Lynnfield-based branded dairy operator said.

"Now through the end of the year, Evert will be featured in a campaign that promotes the full line of Hood Simply Smart Milk products: Simply Smart Fat Free Milk, Simply Smart 1 Percent Milk, and Simply Smart Chocolate Fat Free Milk," the company formally known as HP Hood said in a press release.

Three 30-second radio advertisements are airing in New England, Georgia, and Florida as part of the campaign, said Hood, which added that Evert uses tennis metaphors in the spots to describe how Simply Smart Milks offer the creamy taste and health benefits to fit her family’s active lifestyle.

Hood's press release included a statement from Hood marketing manager Elizabeth Underhill.

“Besides being a huge fan of Simply Smart Milk, Chris Evert is a great match for the brand,” Underhill said. “She represents the fit, healthy lifestyle that many of our consumers relate to or aspire to, and makes smart choices for herself and her family to maintain that lifestyle.”
(By Chris Reidy, Globe staff. File photo of Evert: Jeff Zelevansky/AP.)