Singapore firm chooses Comverse ad service

Comverse Technology Inc. of Wakefield said that a large mobile operator in Singapore has selected one of its mobile advertising services.

The Singapore operator is SingTel, and it has selected "Comverse HUB Mobile Advertising to provide an advertising service that analyzes subscriber information and location and then delivers ads using multiple media formats and channels," Comverse said in a press release.

To read that press release, please click here.
(By Chris Reidy, Globe staff)