Marketspace issues study on cloud computing

"Cloud computing will create new business opportunities by reducing start-up and maintenance costs, give individuals and businesses of all sizes access to incredible processing power once reserved for only the largest enterprises, increase productivity, and speed up innovation while lowering its costs," says a new study from Marketspace LLC.

According to a recent Globe story, cloud computing can be defined as services and software that company doesn't need to purchase or operate - instead, those services and software are out there in the clouds.

Headquartered in Cambridge, Marketspace a strategic advisory practice that works with companies to reinvent how they interact with and relate to customers; it is also an affiliate of Monitor Group, the global strategic advisory and merchant banking firm.

The new study is titled "Envisioning the Cloud: The Next Computing Paradigm," and it was commissioned by Google Inc., Marketspace said.

By providing new alternatives to desktop- and server-based computing, cloud computing can "reinvigorate competition in the software market," the study said.

For more information on the study, please click here.

To read the recent Globe story that offered a description about cloud computing and its implications, please click here.

The image above this post was taken from the study.
(By Chris Reidy, Globe staff)