Timberland will make "green" shoes from old tires
Timberland Co., a New Hampshire bootmaker that promotes itself as an "environmental steward" in its marketing messages, said it is launching two footwear collections fashioned from rubber recycled from discarded tires.
Timberland said it is working on the project with a company called Green Rubber Inc., which is described as a subsidiary of the Kuala-Lumpur based conglomerate the Petra Group.
According to Timberland's press release, Green Rubber technology "creates a new source of rubber compound made from waste tires through a non-toxic, environmentally conscious de-vulcanization process called DeLink."
Timberland said in the press release that it will be the first footwear manufacturer to commercialize Green Rubber technology, incorporating it into the outsoles of more than 200,000 pairs of shoes scheduled for release in fall 2009. The shoes will be made from a blend of the Green Rubber compound and virgin rubber compound for an outsole that is made up of 42 percent "recycled tire crumb," Timberland said.
The company's press release included a statement from Jeffrey Swartz, Timberland's chief executive.
“We are thrilled to have found a way to support making rubber a more sustainable resource," he said. "Green Rubber is positioned to have a major impact on the global rubber industry; managing tire waste can now become both a commercially viable and eco-conscious process.”
The photo that appears with this post is of a boot style that Stratham, N.H.,- based Timberland is famous for. The photo was taken from Timberland's website.
(By Chris Reidy, Globe staff)