Visible Measures raises $10 million

Visible Measures Corp. said it has secured a Series C round of financing of $10 million, bringing the total amount of financing it has raised to date to $29 million.

The Boston company is an independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers.

The Series C round was led by new investor Northgate Capital with participation from existing investors General Catalyst Partners, which has offices in Cambridge, and MDV-Mohr Davidow Ventures, Visible Measures said in a press release.

To read that press release, please click here.
(By Chris Reidy, Globe staff)