Mullen breaks B's ad to mark Habs sweep

Mullen, the Wenham ad agency, broke another ad for the Boston Bruins after the B's won a play-off sweep against their archrivals, the Montreal Canadiens - a.k.a. the dastardly Habs.

The ad is the latest in a series of spots with the theme of "Bruins Hockey Rules."

The message of this spot: "Always have your victory dance ready."

An earlier ad in the series showed a Bruins buff committing the most grievous of hockey mortal sins - dating a sightly Habs fan.

According to Mullen, ads from the campaign have already been viewed more than 500,000 times on YouTube.
(By Chris Reidy, Globe staff)