Mechanica launches campaign for Kronos

Mechanica said it has created a newly launched integrated marketing campaign for Kronos Inc., a Chelmsford company that specializes in workforce management products and services.

Among the goals of the campaign are building awareness, generating sales leads, and creating a unified brand experience, said Mechanica, a Newburyport brand development firm.

"Unified under the governing brand idea of 'Workforce management doesn’t have to be so hard,' the campaign uses 17 separate ad executions spread across thirty-six business-to-business magazines and websites, targeting audience-specific pain-points with language tailored to each industry or business function," Mechanica said in a press release.
(By Chris Reidy, Globe staff)