XXI Forever pretties up for Northshore Mall debut

(This photo of Forever 21 styles was provided by Northshore Mall.)

Officials for the Northshore Mall in Peabody said that XXI Forever has scheduled a grand opening for tomorrow of a 40,000-square-foot clothing store in the mall's new wing.

XXI Forever is a large-store format for Forever 21 Inc., a Los Angeles-based retailer specializing in current fashion trends in women’s and men’s clothing and accessories, mall officials said in a press release, and the Northshore Mall store will be the first XXI Forever in this particular format in Greater Boston.

The XXI Forever store in Peabody is located near a Nordstom store that opened at Northshore Mall last month, mall officials said.

The two-floor XXI Forever store will include three of the retailer’s brands only seen in larger locations - Forever 21 apparel and accessories; Twelve by Twelve, a couture line; and Heritage 1981, a lifestyle brand for men and women, mall officials said.

Northshore Mall is one of roughly a dozen Massachusetts shopping centers operated by Simon Property Group, which owns and operates malls across the country.

"Forever 21’s expansion into Simon Malls across Massachusetts began in September 2008 with its opening at Auburn Mall, followed by the opening at Arsenal Mall in January 2009," Simon Property Group said in a press release. "The retailer is also planning to open store locations in Cape Cod Mall and Burlington Mall later this year."

The XXI Forever concept store at Northshore Mall is the second of its kind in Massachusetts; the other is at Holyoke Mall, Simon Property Group said.

The photo at right was taken from Forever 21's website.
(By Chris Reidy, Globe staff)