Dunkin’ launches Facebook sweepstakes

Dunkin' Donuts is launching a Facebook sweepstakes campaign to promote its Coolatta line of beverages along with a promotional Coolatta price.

Through June 24, the Canton-based coffee-and-baked-goods chain is "inviting Coolatta fans to 'Grab It, Snap It, Post It and Win It' this summer as part of the unique Keep It Coolatta sweepstakes on Facebook. Anyone who posts a photo of themselves posing with a Coolatta beverage to Dunkin' Donuts' official Facebook Fan page wall at www/dunkindonuts.com/keepitcoolatta with the caption "#CoolattaGiveaway" and makes it their Facebook profile picture is eligible to win daily prizes. Prizes include items that can make anyone's summer a little cooler, such as air conditioners, an iPhone, JetBlue vouchers, a flatscreen TV and more. Each day, Dunkin' Donuts will randomly choose one of these photos and make it the official profile picture of the Dunkin' Donuts Facebook Fan page."

Through mid July, the promotional price for any flavor of 16-ounce Coolatta will be $1.99 at participating Dunkin' Donuts locations nationwide, the chain said. Dunkin' Donuts franchisees set their own pricing for all items, but the suggested retail price for a 16-ounce Coolatta is typically around $2.79, a company spokeswoman said.

The photo of the Coolatta that appears with this post was provided by Dunkin' Donuts.
(By Chris Reidy, Globe staff)