Gillette parent buys the Art of Shaving brand

Procter & Gamble Co., the consumer-products giant that bought Gillette in 2005, said it has purchased the Art of Shaving brand, a high-end, male-focused shaving products business that operates 36 stores.

Terms of the acquisition were not disclosed.

"The acquisition of the Art of Shaving supports P&G Beauty & Grooming’s strategy to build the world’s premier male grooming company," Ohio-based Procter & Gamble said in a statement. "It broadens an already strong portfolio of male brands, including Gillette, Old Spice, Braun and a collection of leading male Fine Fragrances, through its strength as a luxury brand and its strong connection with men."

In a statement, Chip Bergh, P&G's group president of global male grooming, said: “The Art of Shaving is an excellent strategic match for P&G, building our global leadership in men’s grooming and broadening our portfolio to reach high-end male consumers. This is a natural next step for an already strong partnership we began two years ago through the co-development of the Fusion Chrome Collection of razors and accessories.”

The image that appears with this post was taken from the Art of Shaving's website.
(By Chris Reidy, Globe staff)