Hill Holliday wins award for Liberty Mutual work

Boston ad agency Hill Holliday said it has won a "Media Plan of the Year" award for a campaign on behalf of Liberty Mutual, a Boston-based insurance company.

The award was given by industry trade publication AdweekMedia.

Liberty Mutual ads have the tag-line of "Responsibility. What's your policy?"

The Hill Holliday campaign that was honored is for Liberty Mutual's responsibility project, which is online content that reflects themes in Liberty Mutual's TV and print ads.

The online content includes independently produced short films and a blog about responsibility and what it means to various people.
(By Chris Reidy, Globe staff)