Back Bay website aims to woo tourists, locals

By Chris Reidy, Globe Staff

The Back Bay Association said it has just launched a new website that is part of a larger marketing campaign that promotes one of Boston's most famous neighborhoods as the ideal destination for folks interested in "Culture, Cuisine, Couture, and Commerce."

The new site, www.VisitBostonBackBay.com, is "a fully interactive portal to the products, services, restaurants, galleries, and attractions the Back Bay has to offer," the association said in a press release.

Aimed at local, regional, national, and international consumers, the website features interactive brand listings of local businesses, videos of neighborhood attractions, virtual walking tours, maps, and events; it also includes information about parking and local history, the association said.

The Back Bay Association represents the neighborhood's local businesses, merchants, restaurants, hotels, property owners, and companies as well as schools and churches.

“The launch of this new website marks a major expansion of the promotional capabilities of the Back Bay,” association president Meg Mainzer-Cohen said in a statement. “VisitBostonBackBay.com draws together all the world-class brands and attractions that make The Back Bay the ultimate consumer destination.”