G.I. Joe goes Hollywood. Lights, camera, WW III.

By Chris Reidy, Globe Staff

Rhode Island toymaker Hasbro Inc. said it is deploying new G.I. Joe products in anticipation of a new "live-action" G.I. Joe movie that is set to debut in theaters early next month.

"G.I. JOE: The Rise of Cobra," from Paramount Pictures and Spyglass Entertainment, is scheduled for an Aug. 7 release, Hasbro said in a press release.

According to Hasbro, G.I. Joe pioneered the action-figure genre some 45 years ago, but this time-tested warrior has lost none of his youthful vigor - or his eagerness for recreational combat.

Among new G.I. Joe products coming out are action figures "sculpted to match their on-screen counterparts, including Sienna Miller as BARONESS and Channing Tatum as DUKE," Hasbro said in a press release. "Figures come with high-tech gear and projectile launchers, allowing for play among multiple waves that are set to be released throughout the summer."

The image at left is Joe from his salad days. The image at right above is Joe spiffed up to color-coordinate with his new movie. Both images are from Hasbro. Check out those waistlines. Looks like Hollywood Joe has been working out with a personal trainer.