Logano joins Gillette's Young Guns NASCAR team

(File photo: Gregory Shamus/Getty Images North America)

By Chris Reidy, Globe Staff

Gillette, the Boston-based grooming brand, today announced that it has added NASCAR race driver Joey Logano (above) to its group of Gillette Young Guns Drivers.

The group includes fellow racers Clint Bowyer, Kyle Busch, Carl Edwards, Denny Hamlin, Kasey Kahne, and Ryan Newman, Gillette said.

"Logano earned his rookie stripes from his fellow Gillette Young Guns during the filming of a new commercial to support the Gillette Optimal Shave indicator strip, which alerts consumers that it is time to change their blades when the strip color changes from blue to white," Gillette said in a press release. "The commercial features all seven Gillette Young Guns and highlights Logano as the latest addition to the roster of NASCAR Sprint Cup Series stars. The ads will begin airing during the broadcast of the July 11 LifeLock.com 400 from Chicagoland Speedway."

Gillette is now part of Procter & Gamble Co., the Ohio-based consumer products giant.