New ad promotes Dunkin’ value offerings
(This photo was provided by Hill Holliday.)
Hill Holliday, the Boston ad agency that created the "America runs on Dunkin'" campaign for Dunkin' Donuts, said it has released new TV spots to support Dunkin's Value Menu offerings in various New England, New York, and Florida markets.
The spots, which first aired last week and which are scheduled to run through Aug. 30, supports the theme of, “Americans want to take a bite out of breakfast without taking a bite out of their budget,” Hill Holliday said.
In a press release, agency said that customers in various markets will get to try the 99-cents Add-on Menu, which allows them to add on different breakfast items for just 99 cents when they buy a beverage; Add-on Menu items include hash browns, Munchkins, and a Wake-Up Wrap, when they purchase a beverage.
The TV ad that consumers are seeing in this market is titled, "Piggy Bank," Hill Holliday said, and a screen shot from that ad tops this post.
Based in Canton, Dunkin' Donuts is a coffee-and-baked-goods chain.
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