New Cadillacs are coming to Woburn
For Cadillac buffs, next Thursday could be a day of high excitement. That's when the luxury brand has scheduled a stop on its "Sneak Peak Tour" for R.C. Olsen Cadillac in Woburn.
From 5 p.m. until 8 p.m Thursday., as potential customers munch on hors d'oeuvres and finger foods, the Olsen showroom will showcase two new 2010 models, the SRX Crossover and the CTS Sport Wagon, a variation of the popular CTS sedan.
For the last few years, the crossover, which combines features from the sport utility vehicle and a regular car, has been one of the hottest of vehicular genres for many automotive brands, said Stephen DeSisto, general sales manager at Olsen Cadillac.
Cadillac's SRX Crossover made its debut earlier in the decade, and the 2010 model is widely anticipated because it represents the SRX's second generation, DeSisto said.
"It's a real special car," he said. "I haven't seen one myself. They've been keeping it under wraps a little bit. Hopefully, there will be a lot interest in it among Cadillac buyers - and among Lexus buyers and every-other-kind-of buyer as well."
The auto industry has been hard hit by the recession - General Motors Corp. and Chrysler Group LLC recently filed for bankruptcy protection, and they are expected to close more than 3,000 dealerships nationwide, including dozens in Massachusetts, as they restructure.
But things seem to improving slightly - a headline in yesterday's Wall Street Journal said, "Car makers see end to sales slide." That could mean good timing for this year's crop of new models and for Olsen Cadillac, whose website proclaims, "We're here to stay!"
The "Sneak Peak Tour" next Thursday will give potential customers an opportunity to "see and feel" the SRX Crossover and the CTS Sport Wagon, DeSisto said; customers will then have a chance to pre-order vehicles that will become available later this summer.
The photo that appears with this post was taken from Cadillac's website.
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