Putnam launches new ad and Twitter campaign
Putnam Investments, the Boston-based money management firm, said it is launching a new advertising campaign titled "This Is Putnam Today."
The campaign focuses on the "dramatic changes" at the company since Robert L. Reynolds became president and chief executive officer one year ago, Putnam said in a press release. (The image from the campaign that appears with this post was included with Putnam's press release.)
The campaign will include an social media component through the introduction of the company's new Twitter page, where financial professionals and investors can follow the latest developments at Putnam at http://twitter.com/putnamtoday. Reynolds, meanwhile, will be tweeting regularly at http://twitter.com/robertlreynolds.
"The first advertisements in the campaign, which will appear in the July print and online versions of financial newspapers and trade publications, spotlight the managers of six large-capitalization equity mutual funds," Putnam said in a press release. "Some of these managers have been recently recruited to Putnam. Others are longer-term Putnam veterans. All have contributed to the impressive broad-based performance generated during the past year."
When the tech bubble burst early in this decade, Putnam's mutual funds plummeted, and investors withdrew billions of dollars from Putnam after regulators found that some Putnam managers were improperly trading in their own funds.
Reynolds and his predecessor, Charles E. "Ed" Haldeman, have worked hard in recent years to right Putnam.
Haldeman has recently emerged as the top candidate to run mortgage giant Freddie Mac.
To read recent Globe coverage of Putnam, please click here.
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