Starbucks unveils "new and improved" menu items
(File photo: Robert Caplin/Bloomberg News)
Is the Hub ready for Oregon blueberries? Starbucks Corp., the Seattle company best known for its coffee, seems to think so - despite the fact that many locals may be partial to blueberries from Maine.
Buffeted by tough times, Starbucks has vowed to improve the taste of its food by focusing on simplified recipes that rely on such ingredients as whole grains and Oregon blueberries. New menu additions, which incorporate these changes, are now available at the chain's Boston cafes, the company said in a media alert.
One "new and improved" item is the Blueberry Oat Bar, which features two types of organic blueberries. Maybe one of those types is the lowbush blueberry from Maine.
Another new-and-improved offering could well represent a major advance in food-science alchemy - the Marshmallow Dream Bar.
The very name conjures up visions of gluttons and galoots and folks whose racing lines require swaddling in muumuus and tent dresses. But don't be deceived. According to Starbucks, the "revamped Marshmallow Dream Bar is a sensible indulgence" - one that clocks in at a mere 210 calories.
While sensible indulgences may not add heft to a customer's waist line, they will hopefully fatten the bottom line of a chain that has recently been forced to shut some stores and right-size its barista workforce.
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